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BUSINESS-BUILDING SYSTEM
01 / Ecosystem

Vyasti Ecosystem

Creation, Digital, Studio and Labs — four connected layers built around one business system.

Brand + Design Vyasti Creation

Brand identity, UI/UX, communication design, decks, reports, print, and visual systems.

 Web + Growth Vyasti Digital

Websites, web apps, SEO, landing pages, digital journeys, and growth systems.

 Motion + Video Vyasti Studio

Motion design, UI animation, explainer videos, reels, launch videos, and brand motion.

 Innovation + Prototypes Vyasti Labs

3D printing, AR/VR, prototypes, experiments, future systems, and innovation work.

Vyasti — We build businesses as systems.
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01 / Project Overview

MoEngage was already moving fast. We helped its campaigns move faster.

For roughly three years, Vyasti worked alongside MoEngage’s marketing efforts as an extended design and development partner. We created campaign landing pages, advertising creatives, brochures, graphics, animations and video assets built around faster campaign execution and lead generation.

Campaign production / Creative velocity Ongoing partnership
The challenge was not starting marketing. It was increasing the pace without lowering the bar.

MoEngage already had an established marketing operation. Vyasti added production capacity across design, landing-page development and campaign creative so new initiatives could move from brief to launch faster while maintaining a professional visual standard.

01
Brief Campaign requirement
02
Concept Visual direction
03
Design UI & creative
04
Build Unbounce delivery
05
Launch Campaign live
06
Convert Lead generation
Engagement model Extended creative & development capacity.

Vyasti worked alongside an existing marketing operation rather than replacing it — helping the team execute more campaign work at speed.

Engagement duration ~3 years

A long-running relationship covering repeated landing pages, advertising creatives and campaign production rather than a single website project.

Production equation What had to stay balanced
01 Faster execution
02 Distinctive design
03 Professional quality
04 Lead-focused campaigns
Where Vyasti worked Not the core website. The campaign layer around it.

MoEngage.com remained the primary corporate website. Vyasti worked on a separate connected marketing environment used for campaign-specific landing experiences and supporting creative execution.

01
Landing-page UI/UX Campaign-specific experiences designed around focused objectives.
02
Unbounce development Marketing designs translated into responsive campaign pages.
03
Campaign creatives Professional ad graphics, illustrations, icons and animations.
04
Supporting collateral Brochures and video-editing work extended campaigns across formats.
Vyasti scope Campaign production
Landing Page Design UI/UX Unbounce Development Advertising Creatives Graphics Illustrations Icons Animations Brochure Design Video Editing
Business objective

MoEngage needed additional creative and development capacity to keep campaign execution moving at the pace its marketing operation demanded. Vyasti helped produce professional advertising creatives and conversion-focused landing pages faster, while bringing original visual thinking to campaigns and maintaining a high level of execution across repeated requirements.

Faster campaign execution Landing-page conversion Creative differentiation Lead generation Campaign scalability Multi-format production
02 / The Challenge

More campaigns meant more pressure. Quality could not become the trade-off.

MoEngage already had an active marketing organisation and ongoing campaign demand. The challenge was creating additional design and development capacity that could move quickly, produce distinctive work and still meet the standard expected from an established global SaaS brand.

Core production challenge Speed × Quality
Moving faster only mattered if the work still looked considered.

Rapid campaign production can easily become repetitive. MoEngage needed faster turnaround without landing pages, creatives and marketing collateral beginning to feel like rushed variations of the same template.

01 Velocity
Campaign requirements kept moving

New landing pages and creative requirements needed faster execution than a slower traditional design and development cycle could comfortably support.

02 Creative
Fast could not become generic

Each campaign still needed enough visual character to feel intentionally designed rather than produced from one repeated template.

03 Production
Design and development had to move together

Landing-page concepts still needed to translate into responsive Unbounce builds without creating a long handoff between creative and implementation.

04 Formats
Campaigns extended beyond landing pages

Advertising creatives, brochures, graphics, animation and video editing created parallel production demands around the same marketing activity.

Creative pressure Four things had to improve at the same time.

Increasing delivery capacity was only useful if the campaigns still felt original, professional and ready to support conversion when they went live.

01
Faster turnaround

Reduce the time between campaign requirement, creative production and launch.

02
Stronger visual concepts

Keep finding campaign-specific creative directions instead of repeating one visual treatment.

03
Reliable implementation

Turn approved UI into responsive landing experiences efficiently inside the marketing environment.

04
Professional finish

Maintain the visual quality expected from a mature global technology brand even under faster timelines.

Production pressure One campaign could create several deliverables at once.

The requirement was rarely only a landing page. A campaign could also need advertising creatives, custom graphics, brochures, motion work or video edits — all while launch timelines continued moving.

01
Landing-page UI Campaign concepts needed dedicated digital experiences.
02
Unbounce build Approved designs still had to become responsive production pages.
03
Advertising creative Campaigns needed polished assets beyond the landing destination.
04
Supporting collateral Brochures, animation and video added another production layer.
Design tension What could not be compromised
01 Speed
02 Originality
03 Brand quality
04 Conversion focus
Long-term challenge Ongoing production
The first campaign had to be good. The fiftieth still had to feel fresh.

A long-running partnership creates a different creative problem: maintaining momentum without allowing repeated requirements to make the work predictable. New campaigns still needed new thinking.

Engagement duration ~3 years

Sustained design, landing-page development and campaign production demanded consistency in delivery while the creative work continued to evolve.

Challenge in context

MoEngage did not need Vyasti to create a marketing function from scratch. It needed an external creative and development partner capable of adding speed, production capacity and original thinking to an already active marketing operation. Across roughly three years, the challenge was maintaining that balance through landing pages, ad creatives, brochures, graphics, animations and video work without letting faster delivery reduce the quality of the output.

03 / Our Approach

Faster production did not mean skipping the thinking.

The approach was built around shortening the distance between campaign brief and production launch without turning the work into template-driven output. Creative thinking, UI/UX, production design and Unbounce development moved together.

Operating principle Standardise the process. Never standardise the idea.

Repeatable production helped campaigns move faster, but the visual direction still needed to respond to each campaign individually. The workflow became familiar while the creative output stayed flexible.

01
Understand the campaign first

Before designing, we identified what the campaign needed to communicate and what action the landing experience needed to support.

02
Find a visual idea quickly

The aim was not merely to apply brand elements, but to create a distinct campaign direction that still felt credible for MoEngage.

03
Design with development in mind

Landing-page UI was created with the final Unbounce implementation in mind, reducing friction between design approval and production.

04
Keep the wider campaign connected

Ads, brochures, graphics, animation and video assets could share the same broader creative language as the landing experience.

Campaign production system From brief to live campaign in one connected flow.

The goal was to remove unnecessary handoffs. Creative direction, interface design, asset production and implementation were connected so approved campaigns could move toward launch with less friction.

01
Brief Define the requirement

Understand the campaign, format and intended outcome.

02
Concept Establish a visual direction

Find a campaign-specific idea before production expands.

03
UI/UX Shape the landing experience

Organise content and conversion paths around the campaign.

04
Creative Extend the campaign language

Build supporting graphics, ads and visual assets.

05
Build Develop in Unbounce

Translate approved UI into the production landing page.

06
QA Check before launch

Review responsive behaviour and production quality.

07
Launch Ship and move forward

Launch the campaign and prepare for the next requirement.

Creative approach Give every campaign enough personality to be remembered.

Speed was important, but the design work could not collapse into repeated layouts. Vyasti kept exploring different visual treatments while working inside the broader MoEngage brand environment.

01
Unique visual concepts Campaign-specific ideas rather than one repeated template.
02
Conversion-aware UI Landing-page hierarchy built around a clear campaign action.
03
Campaign asset families Ads, graphics and collateral carried related visual thinking.
04
Production-ready thinking Designs were created with implementation and turnaround in mind.
Parallel execution One campaign, many outputs
01 Landing-page UI/UX
02 Unbounce development
03 Advertising creatives
04 Brochure design
05 Motion & video
Consistency
A reliable production workflow

Repeated campaign requirements could move through a familiar delivery process instead of being reinvented operationally every time.

Creativity
New ideas inside a familiar process

The workflow became repeatable, but each campaign could still receive its own visual direction and creative treatment.

Velocity
Faster movement from requirement to launch

Design and development working together reduced the production gap and helped support ongoing campaign demand across the three-year engagement.

How we worked

Vyasti’s approach was built for ongoing production rather than isolated design requests. Campaign strategy, creative direction, UI/UX, Unbounce development, ad creatives, brochures, animation and video production could move through one coordinated workflow. That gave MoEngage additional creative capacity without requiring speed to come at the expense of originality or professional execution.

04 / Solution Highlights

One campaign could require an entire creative ecosystem.

Vyasti supported MoEngage across more than landing-page production. UI/UX, Unbounce development, ad creatives, brochures, graphics, animation and video work could all become part of the same campaign delivery requirement.

Campaign landing page / Final UI
Distinct campaign ideas translated into focused digital experiences.

Replace this area with one of the strongest MoEngage campaign landing-page screenshots designed and developed by Vyasti in Unbounce.

MoEngage campaign landing page designed and developed by Vyasti
Landing Page / UI/UX + Development Unbounce
Campaign creative / Advertising Professional ad creative built around the campaign idea.
MoEngage advertising creative designed by Vyasti
Advertising Creative Campaign Asset
Creative principle Faster production did not mean one template repeated forever.

Each campaign could receive its own visual treatment while still feeling appropriate for the wider MoEngage brand.

Campaign system What we delivered
01 Landing experiences
02 Advertising creatives
03 Marketing collateral
04 Motion & video assets
Brochure / Campaign collateral The visual system extended beyond digital landing pages.
MoEngage brochure designed by Vyasti
Brochure Design Campaign Collateral
Video / Motion Campaign communication also moved into motion and edited video.
MoEngage video editing and motion work by Vyasti
Video Editing / Motion Campaign Media
Integrated delivery Different formats. One creative production partner.

The value of the engagement was not simply adding another designer or another developer. Vyasti could move across campaign formats as requirements changed.

01
Landing-page UI/UX Campaign-specific page structures and visual directions.
02
Unbounce development Responsive implementation of approved campaign pages.
03
Graphics & advertising Campaign creatives, icons, illustrations and visual assets.
04
Brochure, motion & video Supporting collateral for campaign communication across formats.
Solution architecture The campaign could stay visually connected from ad to landing page.

When multiple assets were required, the creative direction could extend across those touchpoints rather than making each deliverable feel like a disconnected piece.

01
Attention Ad creative

Establish the campaign visually and create the reason to engage.

02
Experience Landing-page UI

Continue the campaign through a focused digital experience.

03
Production Unbounce build

Turn approved UI into a responsive production-ready page.

04
Support Brochure & media

Extend communication through collateral, graphics and video.

05
Outcome Campaign launched

Bring the pieces together as one professional marketing experience.

Solution in context

MoEngage’s requirements changed from campaign to campaign, but Vyasti could stay involved across the production layer. Landing-page design, Unbounce development, ad creatives, graphics, illustrations, icons, animation, brochures and video editing could all be delivered within the same long-term creative relationship. That flexibility helped campaigns move faster while still giving individual initiatives their own visual character.

05 / Impact & Results

More creative capacity. More campaigns able to move from idea to market.

The engagement gave MoEngage additional design and development capacity across repeated marketing requirements. Over roughly three years, Vyasti supported campaign production with distinctive landing experiences, professional advertising creative and supporting assets that contributed to lead generation.

Primary outcome Extended campaign capacity
MoEngage gained an external production partner that could keep pace with ongoing campaign demand.

Landing-page design, Unbounce development, advertising creative and supporting campaign assets could move through the same long-running relationship — helping the marketing operation execute repeated requirements without sacrificing visual quality.

01
~3 years Ongoing creative & development partnership
02
Multi-format Landing pages · Ads · Brochures · Motion · Video
03
Distinctive Campaign design repeatedly created with new visual thinking
04
Leads Campaign activity generated substantial lead volume
Business impact What the partnership added
01 More production capacity
02 Faster campaign movement
03 Stronger creative variety
04 Lead-generating experiences
Starting situation 01
An active marketing operation that needed greater execution bandwidth.

MoEngage was already producing campaigns, but continued demand created a need for additional professional design and development capacity capable of working at the pace required.

With Vyasti 02
A dependable external production layer spanning design, development and creative.

Campaign landing pages, ad creatives, collateral, animation and video could be handled through the same extended partnership — creating additional capacity without reducing the creative standard.

Partnership signal ~3 years

The relationship extended far beyond one campaign or one successful landing page. MoEngage continued working with Vyasti across repeated marketing requirements over roughly three years.

01
Continued trust A long-running relationship rather than a single production engagement.
02
Creative variety New campaign requirements continued receiving their own visual treatment.
03
Cross-format delivery The partnership could move between digital pages, ads, collateral and video.
04
Lead-generation support Campaign experiences were created around professional marketing and lead capture.
Campaign value The result came from shortening the path from requirement to execution.

Vyasti added value across the production chain rather than at one isolated stage — helping campaign ideas move through design, build and supporting creative toward a live lead-generation experience.

01
Demand Campaign requirement

A new marketing initiative creates the need for production.

02
Creative Distinct visual direction

The campaign receives a considered idea rather than generic output.

03
Experience Landing-page UI/UX

The campaign is shaped into a focused digital experience.

04
Delivery Production-ready execution

Unbounce development and supporting creative move the work toward launch.

05
Outcome Leads generated

Live campaigns gave interested prospects a route into the business.

Result in context

The strongest proof of the MoEngage engagement is its continuity. For roughly three years, Vyasti remained part of the campaign production layer — supporting landing-page design, Unbounce development, advertising creatives, brochures, graphics, animation and video editing while campaigns continued generating leads. The relationship gave MoEngage additional creative capacity and a dependable production partner capable of keeping the work both fast-moving and visually distinctive.

06 / Technology & Delivery

The tool mattered. The delivery system around it mattered more.

Unbounce provided the production environment for campaign landing pages. Vyasti connected that environment with UI/UX, responsive implementation and wider creative production so approved campaigns could move from design into live marketing experiences efficiently.

Landing-page environment Unbounce became the production layer behind campaign pages.

Landing experiences were designed around each campaign and then translated into responsive Unbounce builds, allowing creative and implementation to stay closely connected throughout production.

01 Design
Campaign-led UI/UX

Page hierarchy and visual direction were shaped around the specific campaign rather than one generic landing template.

02 Build
Unbounce implementation

Approved interface designs were developed inside the campaign environment and prepared for responsive use.

03 Creative
Supporting campaign assets

Advertising creatives, graphics, illustrations and animations extended the landing-page visual language.

04 Media
Brochure & video production

Supporting collateral and video-editing work allowed campaign communication to extend into additional formats.

Landing-page delivery Design and build stayed in one production flow.

The objective was not simply to hand over UI screens. Vyasti carried the approved design into implementation, responsive review and launch-ready delivery.

01
Requirement Campaign brief

Understand the page objective and required visual direction.

02
UX Structure the page

Organise campaign information into a focused page journey.

03
UI Create the visual system

Build a distinctive campaign treatment around the experience.

04
Production Build in Unbounce

Translate approved UI into the final landing-page environment.

05
Responsive Adapt the experience

Review the campaign experience across relevant screen sizes.

06
Delivery Prepare for launch

Complete production review and move the page toward campaign use.

Production layer Capabilities connected
01 UI/UX
02 Unbounce development
03 Ad creatives
04 Brochure design
05 Motion & video
Implementation model Production had to be fast, but still deliberate.

The delivery model balanced rapid campaign requirements with careful visual execution, responsive implementation and enough flexibility for different creative directions.

01
Design-to-build continuity Less separation between approved UI and final implementation.
02
Responsive execution Campaign pages adapted across desktop and smaller screens.
03
Campaign flexibility Different visual directions could still use one broader production approach.
04
Repeatable delivery New campaign requirements could move through a familiar workflow.
Quality
Preserve the creative standard

Faster campaign delivery could not reduce the professional finish expected from the final landing experience.

Velocity
Keep production moving

A familiar delivery model helped reduce unnecessary friction between requirement, design, build and launch.

Variety
Avoid template fatigue

The process could repeat while individual campaigns still received different visual concepts and treatments.

Production continuity Long-term delivery
The workflow had to survive more than one campaign.

MoEngage’s requirements continued over time, so the delivery system needed enough consistency to stay efficient while remaining flexible enough for new campaign ideas, formats and visual directions.

Engagement duration ~3 years

Landing-page production and wider creative support continued across a sustained marketing relationship rather than one isolated launch.

Delivery in context

Unbounce was the landing-page environment, but the value came from everything connected around it. Vyasti combined campaign UI/UX, Unbounce development, responsive implementation, advertising creatives, brochures, graphics, animation and video production within one ongoing delivery relationship. That helped MoEngage keep campaign production moving while preserving the visual quality and creative variety expected across a three-year engagement.

08 / Client Testimonial
What impressed us most was the systems thinking behind the execution. The final experience feels intentional, scalable, and built for real users.
Achinta
Head of Design
Beyond the Campaign

Need to move faster without making the work feel rushed?

Growing marketing teams rarely struggle with ideas. The pressure usually appears when more campaigns need to be designed, built and launched without lowering the standard. Vyasti combines landing-page UI/UX, development, advertising creative, graphics, collateral, motion and video production so your team can add execution capacity without fragmenting the work across multiple partners.

Need more campaign capacity? Book a Strategic Consultation
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