The core Kula website already existed. The requirement was to extend that ecosystem with additional landing and content experiences that felt premium, focused and consistent. Vyasti worked on multiple landing pages, content, migration, blog/resource experiences and custom graphics, imagery, icons and animations within an approximately five-day project.
Dedicated landing experiences created space for focused product, campaign or use-case stories without requiring a complete redesign of the main website.
Each page needed enough visual and content flexibility to tell a focused story while still feeling naturally connected to the wider Kula website.
Multiple landing/content pages, content work, migration, blog/resource work and supporting visual assets were handled inside a compressed delivery window.
This was not a website rebuild. Kula needed additional pages for more focused digital communication while preserving the quality and familiarity of the existing website ecosystem.
The pages combined focused storytelling, stronger hierarchy, custom visuals and supporting content while remaining compatible with the brand environment they were extending.
Landing pages work differently from broad company websites. Instead of explaining everything Kula does, each experience could focus attention around a particular problem, proposition or next action.
Every page could communicate a more specific proposition, while shared visual discipline kept the wider experience recognisable as Kula rather than creating a series of unrelated microsites.
The required pages were completed and delivered as usable experiences, supported by content and custom visual production rather than treated as isolated page layouts.
Kula did not need Vyasti to replace its existing website. It needed additional landing experiences that could communicate more focused stories while still feeling premium and connected to the wider brand. Vyasti designed multiple landing/content pages, worked on content and migration, supported blog/resource experiences, and created graphics, imagery, icons and animations within an approximately five-day engagement. The result was a set of landing pages that worked as useful extensions of Kula's existing digital presence rather than feeling like disconnected additions.
Kula already had an established digital presence, so the challenge was not to introduce an entirely new visual language. Vyasti needed to create focused landing experiences with stronger individual stories while keeping them connected to the existing Kula brand, content ecosystem and wider website.
Each landing page needed enough freedom to communicate a specific proposition clearly, but too much visual or structural freedom would make the new pages feel detached from the website they were supposed to extend.
The main digital presence already existed. New work had to integrate rather than reset the entire experience.
Individual landing pages needed tighter narratives than a broad company website could provide.
Better visual design alone would not solve unclear page hierarchy or an unfocused story.
Multiple pages, content work, migration and visual production had to move within a compressed timeline.
A landing page must be more focused than the main website, but it still needs enough brand continuity that visitors never feel they have entered an unrelated campaign or microsite.
The strongest solution had to preserve familiarity while creating enough room for sharper messaging, stronger content hierarchy and dedicated visual storytelling.
The new work had to respect the broader website so visitors could move between existing and newly created experiences without a noticeable break in brand continuity.
Each new page had a more specific job, meaning its content and interface needed greater focus than a general website page while still belonging to the same system.
New experiences needed to feel naturally connected to Kula.
Individual propositions needed stronger page-level storytelling.
Pages had to feel premium without becoming visually disconnected.
Multiple workstreams had to progress inside approximately five days.
Landing experiences needed to reduce the wider Kula story into more focused journeys, making the hierarchy of problem, product value and action easier to understand.
Establish quickly why the page matters to the visitor.
Make the central product or campaign story easy to identify.
Keep the page moving toward a clear next step instead of becoming a brochure.
The pages needed visual distinction without creating a second competing design language. Layout, hierarchy, supporting graphics and motion therefore had to be expressive but disciplined.
Content required restructuring so the proposition, supporting detail and next action could appear in an intentional order rather than simply filling visually attractive sections.
The project included content migration and blog/resource work, so page-level design decisions needed to coexist with deeper content and existing information rather than functioning as isolated campaign mockups.
Improve how information is prioritised within each experience.
Bring required existing content into the new page structures.
Support longer-form content alongside landing-page experiences.
Keep deeper content connected to the wider Kula digital language.
Custom graphics, imagery, icons and animations were part of the engagement, meaning visual production needed to support actual page narratives rather than being added as decoration after the structure was complete.
Landing pages, content work, supporting publishing, migration and visual production needed to move as connected workstreams rather than long sequential phases.
The landing pages needed enough freedom to communicate focused propositions more effectively, but enough discipline that each new experience still felt naturally embedded in Kula's wider digital presence.
That balance had to be achieved across multiple pages, content work, publishing and custom visual production within approximately five days.
Kula already had a functioning website, so Vyasti was not solving a full-site redesign problem. The challenge was to create additional premium landing experiences with more focused content and stronger visual storytelling while preserving continuity with the existing Kula ecosystem, handling content migration and blog/resource work, and producing graphics, imagery, icons and animations within an approximately five-day engagement. The goal was simple to describe but difficult to balance: every new page needed to feel valuable on its own while still unmistakably belonging to Kula.
Kula already had a broader digital presence, so every new page needed a sharper purpose rather than another general explanation of the company. We approached each landing experience by defining its goal, shaping the story, prioritising content and then translating that structure into UI, supporting visuals and the final page.
A landing page becomes weaker when interface decisions are made before the message is clear. We first established what the visitor needed to understand, what supporting information mattered and what the page should ultimately move toward.
Clarify what the individual landing experience needed to accomplish.
Decide what visitors needed to understand first, second and next.
Create enough visual flexibility without separating the pages from Kula.
Use graphics, icons, imagery and motion to support the actual page story.
Each landing experience was treated as a focused communication system. The objective and content hierarchy came first, then the interface and visual layer were built around those decisions.
Establish what the specific landing experience needed to achieve.
Identify the problem, context, proposition and direction of the page.
Determine what deserved prominence and what could support deeper reading.
Turn the content into a deliberate sequence of sections and decisions.
Translate the hierarchy into premium page-level digital experiences.
Create graphics, imagery, icons and animation where the page needed support.
Improve content, visual balance and responsive behaviour as pages evolved.
Complete the required page, content and supporting publishing work.
The main Kula website could carry the broader company story. A landing page needed a narrower objective and therefore a more selective information hierarchy.
The content was organised so the visitor could move from context into the central proposition, understand the relevant capability, gain confidence and then reach the next action without every section competing equally.
Content and design were handled together so important ideas could lead, supporting detail could remain accessible and the overall page could avoid becoming a long collection of equally loud sections.
Give the page one unmistakable central message.
Explain the capability needed to make the proposition credible.
Give visitors enough supporting information without overwhelming the page.
Ensure the page does not lose momentum after explaining the proposition.
The existing Kula presence acted as the wider context. New landing experiences could introduce different compositions and stronger page-specific storytelling while preserving enough common visual logic to remain recognisably connected.
Maintain visual behaviours that keep new experiences inside the same ecosystem.
Allow individual stories to use different layouts where the content required it.
Ensure new landing pages matched the premium level expected from Kula.
Keep every new experience recognisable as part of the same wider brand.
Graphics, imagery, icons and animations were treated as communication tools. Their role was to strengthen the hierarchy, clarify product or story moments and make individual landing pages feel more considered.
Where required, content could be migrated into the new structures while being reorganised around the hierarchy and purpose of the individual page.
Blog and resource work extended the engagement beyond isolated landing-page layouts, ensuring deeper content could remain connected to the wider Kula digital experience.
The process remained structured, but page strategy, content, visual design, asset creation, migration and refinement could not operate as long separate stages.
Establish what each individual experience needed to communicate.
Turn the objective into a focused landing-page hierarchy.
Translate the hierarchy into a premium interface connected to Kula.
Build graphics, images, icons and animations around real page needs.
Improve the relationship between written content and visual hierarchy.
Integrate existing content where the new experience required it.
Adjust content, hierarchy and visual balance as the page progressed.
Finalise the required landing and supporting content work.
Content shaped interface decisions, visual production responded to actual page needs, and refinements could happen while the wider page set continued progressing.
By starting with page purpose and content hierarchy, the landing experiences gained enough individual character to communicate specific propositions while remaining visually and structurally connected to Kula.
Landing-page design, content work, migration, blog/resource work and custom visual production delivered within a compressed engagement.
Kula's existing website meant the project did not need a new brand system from zero. Vyasti approached each required landing experience by first clarifying the page objective, shaping the story and prioritising content, then building the information hierarchy, UI and custom visual layer around that structure while supporting migration and blog/resource work. This allowed individual pages to communicate more focused stories while remaining naturally connected to Kula's wider digital presence within an approximately five-day engagement.
Kula's core website already handled the broader company story. The new landing experiences created room for more focused narratives — giving individual propositions clearer hierarchy, stronger visual communication and dedicated destinations while remaining connected to the wider Kula digital presence.
Use one of the actual pages Vyasti worked on — ideally a page that clearly shows the premium hierarchy, focused SaaS storytelling and custom visual treatment.
Instead of asking each page to explain everything Kula does, the new experiences could focus attention around a more specific problem, proposition and next action.
Each page had enough flexibility to respond to its own proposition, content requirements and visual needs while maintaining continuity with the broader Kula experience.
Use this area for a page that demonstrates a different story or proposition from the first screenshot.
Use this to show how content, product communication and supporting visuals worked together inside a landing experience.
Give each page a clearer reason for the visitor to continue.
Reduce the wider company story into the message most relevant to the page.
Organise supporting information without letting it overpower the main story.
Keep each landing experience moving toward a deliberate next step.
Content hierarchy gave each landing experience a deliberate rhythm: establish the context, clarify the proposition, explain the capability, build confidence and then move toward action.
Give the visitor a reason to care before introducing deeper detail.
Explain the relevant product or solution story with enough visual support.
Build confidence and make the next step feel like the natural conclusion.
Choose one where visual design clearly helps explain the product or page proposition.
Graphics, imagery, icons and animations were created around the actual communication needs of the landing experiences so the visual layer could reinforce the story rather than simply decorate it.
Use an asset that demonstrates design work beyond basic interface layout.
The strongest proof is where imagery, icons or motion visibly improve how the page communicates a product or SaaS concept.
Created around page-specific communication needs.
Supported stronger storytelling and premium page presentation.
Improved scanning across feature and information-heavy sections.
Added movement where it supported communication or presentation.
Content migration and blog/resource work formed part of the engagement, so deeper content also needed to remain connected to the visual quality and hierarchy of the landing experiences.
Landing-page content could be structured around focused propositions while blog/resource work supported longer-form information without making the broader experience feel disconnected.
Responsive layouts needed to preserve content hierarchy, visual communication and page focus rather than simply stack desktop sections into a long mobile column.
Focused content hierarchy, more deliberate landing-page storytelling and supporting visual production gave individual pages enough character to communicate specific propositions while remaining part of the wider Kula digital ecosystem.
Page design, content work, migration, blogs/resources and custom graphics, imagery, icons and animations were handled within the same compressed engagement.
Kula did not need another broad company website. It needed focused landing experiences capable of carrying more specific stories while remaining visually connected to the digital presence that already existed. Vyasti worked across page hierarchy, UI/UX, content, migration, blogs/resources and custom graphics, imagery, icons and animations to create those additional experiences. The result was a set of premium landing pages that could stand on their own when communicating a focused proposition without feeling like they belonged to a different company.
The engagement was not about replacing Kula's existing digital presence. It was about adding premium landing and content experiences that could communicate focused stories, work within the existing ecosystem and support additional content, migration and publishing requirements.
Focused page hierarchy, premium visual execution, content work and supporting assets gave individual landing experiences stronger communication value while keeping them connected to the digital environment that already existed.
Compressed landing-page and content engagement.
Additional landing and supporting content experiences.
Stronger visual presentation across the new experiences.
The required landing pages were completed and worked as intended.
The requirement was not a complete redesign. New pages needed to support more specific digital stories while fitting into an already established SaaS presence.
The new experiences combined page-level storytelling, content hierarchy, visual production and supporting publishing work while remaining connected to the wider Kula ecosystem.
Kula did not need more pages simply for the sake of having more pages. Each new experience needed a defined role, focused content and enough visual quality to function as a useful extension of the main website.
Additional pages gave specific stories dedicated digital space.
Important messages could lead instead of competing equally.
New pages remained visually connected to the Kula ecosystem.
The required landing experiences were completed and worked well.
Rather than forcing every proposition into the broad main website, dedicated landing experiences created clearer pathways for individual stories, capabilities and supporting information.
Content work, migration and blog/resource support meant the project could address both focused landing-page communication and deeper publishing requirements within the same engagement.
Supported more deliberate page-level visual storytelling.
Added context and stronger premium presentation.
Improved scanning across feature and information-heavy sections.
Added movement where it supported presentation or communication.
Page strategy, content, visual production, migration and publishing support were coordinated closely enough for the final output to feel intentional rather than like disconnected additions produced under time pressure.
Multiple landing/content pages, content work, migration, blog/resource support and custom visual production completed inside one compressed engagement.
Vyasti extended Kula's existing website through additional landing/content experiences while also supporting content migration, blogs/resources and custom graphics, imagery, icons and animations.
The public website provides context for the established Kula brand environment that the additional landing experiences were designed to extend rather than replace.
Kula entered the engagement with an existing website and a need for additional focused landing experiences. Vyasti designed multiple premium landing/content pages, worked on content and migration, supported blogs/resources, and created graphics, imagery, icons and animations inside an approximately five-day project. The result was not a replacement website, but a stronger set of page-level experiences that worked well, carried more focused stories and extended Kula's existing digital ecosystem without feeling disconnected from it.
Kula's landing pages needed to communicate different propositions without becoming a collection of unrelated campaign experiences. We used a shared page logic for hierarchy, visual quality and brand continuity while allowing the content and composition of each page to change according to its specific story.
A scalable landing-page system should not force every proposition into the same template. The repeatable part was the communication logic: establish relevance, explain the solution, support it with proof and guide the visitor toward action.
The wider Kula website already carried the broad company narrative. Landing pages worked best when they were more selective — focusing on a particular proposition, use case, content requirement or campaign story.
Once the purpose of a page was clear, the information hierarchy could become much more deliberate and the interface could be designed around a real communication objective.
The opening experience needed to make clear why the proposition mattered before asking visitors to absorb feature or product detail.
Product and feature information could then explain how the relevant Kula proposition addressed the context established earlier in the page.
Proof, deeper information and closing sections gave the page enough confidence-building detail before moving toward its final action.
Landing pages became clearer when the central proposition could lead, supporting explanation could sit underneath it and deeper details could remain available without competing for equal visual attention.
The core proposition receives the strongest visual priority.
Product context, feature detail and additional information build understanding.
Supporting content adds confidence without overpowering the main narrative.
Content, hierarchy, interface design and visual assets were treated as connected workstreams. Migration, responsive refinement and publishing then completed the path from information to usable page.
Content migration and blog/resource work extended the same design thinking beyond primary landing experiences, allowing deeper information and publishing requirements to stay connected to the broader Kula digital presence.
Custom visual elements supported page-specific concepts and propositions.
Imagery helped strengthen premium presentation and page-level storytelling.
Icons supported faster scanning across feature and information sections.
Movement was added where it improved communication or presentation.
Each experience could prioritise its specific proposition rather than repeating the entire Kula company story.
Flexible page-level design remained anchored to the quality and familiarity of Kula's existing digital presence.
Graphics, imagery, icons, animation and hierarchy were designed around actual page needs rather than treated as separate finishing layers.
The system gave individual experiences enough flexibility to tell specific stories while preserving the content hierarchy, visual quality and brand continuity required to remain part of the wider Kula ecosystem.
Landing pages, content work, migration, blogs/resources and custom visual production were coordinated inside the same compressed engagement.
Kula already had a broader website system, so the job was not to create a second one. Vyasti used a repeatable landing-page architecture built around problem, context, solution, capability, proof and action, then connected that experience to content hierarchy, UI, graphics, migration, responsive refinement and publishing. The result was a set of landing experiences that could remain consistent in quality and brand while still adapting their structure and visual storytelling to the needs of each page.
The strongest proof of the engagement is not one isolated screen. It is how multiple landing pages, content experiences, visual assets and responsive layouts could carry different stories while still feeling naturally connected to Kula's wider digital presence.
Use the page that best demonstrates the quality of the project: strong hierarchy, focused SaaS storytelling and premium visual execution.
Choose a page with a visibly different proposition or storytelling structure.
The individual page compositions did not need to be identical. What remained consistent was the quality, hierarchy and connection to the broader Kula digital environment.
Prefer a screenshot showing several page sections so visitors can see the complete storytelling rhythm.
Show how the landing-page story concludes and transitions toward the visitor's next step.
Product and capability sections gave Kula's landing experiences space to combine messaging with supporting graphics, icons, interface visuals and structured explanation.
Use one where the relationship between copy, hierarchy and visual assets is especially strong.
Content migration and blog/resource work formed part of the wider project, allowing deeper publishing experiences to sit alongside the more focused landing pages.
Use an archive, article or content-heavy screen that reflects the publishing work completed during the engagement.
Focused stories structured around the purpose of each page.
Required existing information integrated into new structures.
Longer-form publishing supported alongside landing pages.
Deeper content remained part of the wider digital experience.
Graphics, images, icons and animations were created to help individual landing experiences communicate more clearly and maintain a premium visual standard.
Prefer an asset that clearly shows work beyond conventional page layout.
This should demonstrate how custom visual production supported the landing-page story instead of existing as isolated artwork.
Custom visuals created around page-specific communication needs.
Movement used where it strengthened presentation or explanation.
Visual cues improved scanning across more detailed sections.
Supporting images strengthened page storytelling and presentation.
Responsive screens provide useful proof that landing-page hierarchy and visual communication were designed to survive beyond desktop layouts.
Use a powerful closing, product, proof or CTA section before the final Project Connect fold.
Across landing experiences, content work, migration, blogs/resources and custom visual production, the project expanded Kula's digital presence while keeping the new work connected to the brand environment that already existed.
Kula's project was not a full website redesign. This archive should therefore show only the landing pages, content experiences, blog/resource work, responsive screens and custom graphics, imagery, icons and animations that Vyasti actually worked on during the engagement. Together, those screens demonstrate how focused page stories could be added to an established SaaS website while maintaining enough visual and structural continuity to remain part of the wider Kula digital experience.
What impressed us most was the systems thinking behind the execution. The final experience feels intentional, scalable, and built for real users.
A strong main website can explain the business, but specific products, campaigns, use cases and propositions often need more focused destinations. Vyasti designs landing experiences that fit naturally into an existing digital ecosystem — combining stronger hierarchy, sharper storytelling, premium UI and custom visual production without making every new page feel like a disconnected microsite.
