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Vyasti — We build businesses as systems.
01 / Project Overview

When campaigns need to move quickly, the website cannot become the bottleneck.

Insent was a technology and SaaS company operating in a fast-moving digital environment. The business needed multiple campaign and product landing experiences to move quickly while the wider website still felt premium, professional and consistent. Vyasti worked across UX, UI, prototyping, visual system design, original creative work and Webflow development to turn that need for speed into a more structured digital system.

Historical Insent project
Insent was later acquired. The original project is no longer publicly available, so Vyasti's historical screenshots and supplied project material should be treated as the primary proof.
Insent / 2024 Project Archive
Historical Project Screenshot
Add the strongest final Insent homepage or marketing-page screenshot.

Prefer a historical capture that immediately communicates the premium SaaS visual direction and overall Webflow execution.

Insent website and marketing experience by Vyasti
Insent / Digital Experience UX · UI · Creative · Webflow
01
Project Scale 10 Pages

Corporate and marketing website scope.

02
Duration 3 Months

Documented design and development engagement.

03
Market India

Technology and SaaS project.

04
Engagement Design + Build

From UX research through Webflow development.

Client context A SaaS business operating in a category where marketing needs to move fast.

The brief describes Insent as operating in technology, SaaS and professional services, with a business context similar to ZoomInfo. The case study therefore keeps the business description intentionally broad rather than inventing product functions that were not supplied.

Historical client Insent

The engagement focused on the company and its digital marketing experience as it existed when Vyasti worked on it in 2024.

01
Industry Technology
02
Business Model SaaS
03
Experience Goal Premium
04
Experience Goal Professional
Before Vyasti The company needed campaign and product landing experiences produced quickly.

Speed was not a secondary concern. The digital system needed to support a business environment where new marketing requirements could emerge without every page becoming a completely separate design problem.

Core requirement Move fast without letting the experience feel rushed.

The website still needed the visual hierarchy, consistency and polish expected from a premium SaaS brand.

Business objective Create a premium digital presence that could support fast-moving marketing needs.

The supplied project goal was a premium digital presence. Everything else in the engagement had to support that ambition while operating within the project's speed and scale constraints.

01
Perception Premium Digital Presence

Strengthen how the SaaS business presented itself online.

02
Marketing Faster Page Production

Support recurring campaign and product landing-page needs without losing consistency.

03
System Consistent Digital Identity

Give different website and campaign experiences a shared visual and structural language.

Project constraint Speed and scale had to coexist with design quality.

The brief identifies a short delivery timeline and the need to complete a large number of pages or screens quickly.

Delivery tension Move quickly without creating a collection of disconnected pages.

The real challenge was not simply completing screens. The wider system had to make rapid delivery repeatable while protecting premium presentation and usability.

01
Website 10 Pages
02
Marketing Multiple Campaign Needs
03
Constraint Short Delivery Timeline
04
Requirement Rapid Production
01
Project Type Corporate Website
02
Project Type Marketing Website
03
Project Type Landing Pages
Vyasti scope The engagement extended from experience thinking into the working website.

Vyasti's role included research, UX, interface design, prototyping, website redesign, original visual production, animation and development.

01
Research UX Research
02
Experience UX Design
03
Interface UI Design
04
Validation Prototype Design
05
Website Website Redesign
06
Development Website Development
07
Creative Custom Website Images
08
Interface Custom Icons
09
Visual Illustrations
10
Interaction Interface Animation
Operating approach Build the system first so speed does not destroy consistency later.

Vyasti simplified the information architecture, mapped primary journeys, established the visual direction and created a structured design system before scaling the experience.

01
Structure Simplified IA
02
Journey Primary User Flows
03
System Structured Design Language
04
Delivery Parallel Execution
Content responsibility Most final content came from the client.

The project should therefore not position Vyasti as having written the entire Insent website from scratch. Our role focused on structuring the experience around the supplied content and integrating it into the wider UX and visual system.

Delivery model Design + Development + Content moved in parallel.

The parallel workflow helped the team respond to the project's time pressure without treating each workstream as an isolated sequential phase.

Original creative work The project went beyond standard Webflow page assembly.

Vyasti created original visual material to support the premium digital direction across the wider marketing experience.

01
Creative Custom Graphics
02
Media Website Imagery
03
Interface Custom Icons
04
Visual Storytelling Illustrations
05
Interaction Animations
Verified technology Two tools carried the project from interface to implementation.

Only technologies explicitly supplied in the project brief are represented here.

01
Design Figma

Used for the experience, interface and prototype design work.

02
Development Webflow

Used to translate the designed marketing experience into the working website.

Project outcome Fast-moving marketing needs gained a stronger and more consistent digital foundation.

The completed Insent experience presented the brand in a significantly more premium way, created a stronger and more consistent digital identity and established a stronger foundation for future marketing and growth. The final website was successfully launched and functioned as intended. No traffic, conversion, sales, revenue, lead or performance metrics were supplied for the engagement.

Project overview

Insent needed more than a premium-looking marketing website. The business also needed the digital system to support multiple campaign and product landing-page requirements without every new need becoming a disconnected design exercise. Over the documented three-month engagement, Vyasti worked across UX research, information architecture, primary user journeys, UX and UI design, prototyping, website redesign, original graphics and imagery, custom icons, illustrations, interface animation and Webflow development. The experience was structured around the customer journey, a design system was established before expansion, strong visual hierarchy kept the interface premium without unnecessary complexity, and design, development and content progressed in parallel. The resulting ten-page website created a stronger and more consistent digital identity, provided a better foundation for future marketing and growth, successfully launched and functioned as intended.

02 / The Challenge

The problem was not simply producing more pages. It was producing them quickly without making the brand feel assembled page by page.

Insent needed multiple campaign and product landing experiences while a broader corporate and marketing website was also being delivered. The project therefore had two pressures at the same time: move quickly enough for marketing needs, while creating enough structure that every new page still felt like part of one premium SaaS experience.

Core challenge Make rapid production feel systematic instead of rushed.

When pages need to move quickly, the easiest path is also the most dangerous: design each requirement independently and solve consistency later. Insent needed the opposite — a structure capable of supporting speed from the beginning.

01
Fast campaign requirements

Multiple campaign and product landing-page needs had to be supported without slowing the wider website engagement.

02
Large delivery scope

The project involved a ten-page website alongside recurring marketing-page requirements.

03
Premium brand expectation

Speed could not make the final interface appear temporary, generic or visually inconsistent.

04
Cross-discipline pressure

UX, UI, content, creative production and Webflow development all had to progress within the same engagement.

The central tension Marketing needed speed. The brand needed consistency.

A fast-moving SaaS marketing environment can create dozens of small design decisions very quickly. Without a shared system, those decisions accumulate into inconsistency. The challenge was to create enough structure that faster delivery improved repeatability instead of weakening the digital identity.

Challenge 01 / Speed New marketing requirements could not wait for a completely new design process every time.

The project brief specifically identifies rapid campaign and product landing-page production as part of the starting requirement.

The business pressure New pages needed to move from requirement to usable marketing experience quickly.

That created pressure on structure, hierarchy, interface patterns, visual direction and implementation — not just on design speed.

The design risk Speed without a system creates visual debt.

Each independent page can look reasonable on its own while gradually making the complete website feel less coherent.

01
Website Corporate Presence

The core business website still needed a strong premium foundation.

02
Marketing Campaign Pages

Marketing requirements needed enough flexibility to move quickly.

03
Product Product Landing Pages

Different page requirements still needed to inherit the same experience language.

04
Delivery Rapid Production

The system needed to support speed instead of becoming the reason speed was difficult.

Challenge 02 / Consistency More pages create more opportunities for the identity to drift.

Insent needed a structured digital system because consistency becomes harder to protect as page volume and delivery speed increase.

The consistency problem A premium SaaS brand cannot look like every landing page came from a different campaign team.

Different content could require different layouts, but the underlying hierarchy, interface behaviour and visual character still needed to feel connected.

01
Need Shared Hierarchy
02
Need Shared UI Language
03
Need Shared Visual Direction
04
Need Repeatable Production
Without structure Every new page becomes another standalone design problem.

Navigation, hierarchy, content priority, components and visual treatment can begin drifting as each requirement is solved in isolation.

Required state New pages inherit enough logic that the team can focus on what makes each requirement different.

The project therefore needed simplified information architecture, journey thinking and a structured design system before expansion.

Challenge 03 / Journey Page production could not become more important than the customer journey.

The brief explicitly notes that screens were designed around customer journeys rather than treated as independent outputs.

01
Entry Arrive With Intent
02
Navigate Find Relevant Information
03
Understand Build Context
04
Continue Reach the Next Step Clearly
Challenge 04 / Role-based experience A single visual system still had to accommodate different user contexts.

The project included role-based experiences. The challenge was creating enough flexibility for different contexts without fragmenting the overall system.

01
Requirement Different Information Priorities

Different roles can require different emphasis without requiring completely unrelated interfaces.

02
Requirement Shared Experience Logic

Role-based experiences still needed to inherit the same hierarchy and visual language.

03
Requirement Flexible System Behaviour

The system needed enough adaptability to support different use contexts without becoming inconsistent.

Challenge 05 / Premium perception Fast did not mean the website could look temporary.

The desired experience was explicitly premium and professional, creating a second constraint on rapid production.

The risk Page velocity can push interfaces toward generic templates and repeated shortcuts.

That may increase output, but it can also weaken brand perception when every page begins to look interchangeable with the wider SaaS market.

The requirement Use hierarchy and system thinking to make speed feel deliberate.

Premium presentation needed to come from controlled typography, layout, visual language, imagery and interaction rather than unnecessary complexity.

01
System Need Typography Logic
02
System Need Layout Relationships
03
System Need Reusable UI Patterns
04
System Need Visual Asset Language
05
System Need Repeatable Production
Challenge 06 / Content The client supplied most final content, but the experience still had to organize it coherently.

Different pages could contain different levels and types of information. The interface therefore needed strong hierarchy and enough structural flexibility to accommodate supplied content without turning each page into a completely new system.

Content constraint Content, design and build could not wait for one another in perfect sequence.

The brief records that design, development and content were handled in parallel to meet the timeline.

Challenge 07 / Original creative work Faster page production still needed enough original visual character to feel branded.

The project extended beyond basic implementation into custom graphics, website imagery, icons, illustrations and animation.

01
Creative Custom Graphics
02
Media Website Imagery
03
Interface Custom Icons
04
Storytelling Illustrations
05
Interaction Animation
Challenge 08 / Parallel delivery The timeline did not allow every discipline to wait politely for the previous one to finish.

UX, UI, creative production, content and Webflow implementation needed to converge while the overall system was still moving forward.

01
Experience UX + UI

Journeys, information architecture, visual hierarchy and interface design needed to establish enough direction for the wider system.

02
Content + Creative Assets + Information

Supplied content and original visual work needed to mature alongside the experience rather than after it.

03
Development Webflow Build

Implementation had to move alongside design so the project could meet its documented delivery constraints.

Challenge 09 / Time The project had breadth, but still operated within a defined three-month engagement.

The challenge was not the three-month duration in isolation. It was the combination of website scale, campaign-page demand, multidisciplinary scope and the requirement to move quickly.

Delivery constraint Ten pages were only one part of what needed to move through the system.

Research, IA, user journeys, UX, UI, prototyping, custom imagery, icons, illustration, animation, supplied content and Webflow development all needed to converge into the final experience.

Documented duration 3 Months

Design and development engagement for the corporate, marketing and landing-page experience.

The real challenge Do not optimize for the speed of one page. Build for the speed of every page that comes after it.

Insent needed multiple campaign and product landing experiences quickly while a ten-page corporate and marketing website was also being delivered. The project therefore needed simplified information architecture, mapped journeys, role-aware experience logic, strong hierarchy and a structured design system before the visual language could scale. At the same time, custom graphics, imagery, icons, illustrations and animation had to give the system enough brand character, while content, design and Webflow development progressed in parallel within the documented three-month engagement.

Challenge in context

Insent's challenge was fundamentally a systems problem disguised as a page-production problem. The company needed campaign and product landing experiences to move quickly, but speed could not come at the expense of a premium and professional digital identity. A large number of outputs had to remain connected through the same information architecture, journey logic, hierarchy, visual direction and interface system. That requirement became more demanding because Vyasti's engagement also covered UX research, UX and UI design, prototyping, website redesign, custom imagery, icons, illustrations, animation and Webflow development. The project therefore needed a production model where structure enabled speed, the design system protected consistency, and design, development and content could progress together rather than one after another.

03 / Vyasti Approach

We did not solve the speed problem by designing faster. We reduced how much needed to be reinvented.

Insent needed a digital experience capable of supporting a ten-page website alongside recurring campaign and product landing-page requirements. Vyasti approached that as a systems problem: simplify the information architecture, understand the journeys, establish the visual direction, define reusable design logic and then let new experiences inherit that foundation.

Approach principle Make the next page easier to produce without making it easier to recognize as a template.

The objective was not rigid repetition. It was enough shared structure that hierarchy, visual language and interaction did not need to be rediscovered every time a new marketing requirement appeared.

01
Structure before scale

Simplify architecture and journey logic before increasing page volume.

02
System before repetition

Define relationships that can repeat without forcing every page into the same composition.

03
Journey before screen

Design around what the user needs to understand and do, not simply around individual page requests.

04
Build while the system matures

Design, supplied content, creative production and Webflow implementation progressed together.

End-to-end process Fourteen connected steps from structure to launch.

The process was deliberately designed to turn early strategic decisions into reusable production logic later in the engagement.

01
Understand Review the wider digital requirement

Understand the website, marketing-page demand and speed constraints before designing individual screens.

02
Simplify Restructure information architecture

Reduce unnecessary structural complexity before interface work expands.

03
Journey Map primary user flows

Establish how people should move through information before treating pages as separate outputs.

04
Roles Account for role-based experiences

Introduce enough flexibility that different use contexts can exist inside the same system.

05
Direction Establish visual language

Define premium and professional visual behaviour before scaling it across the project.

06
System Build reusable design logic

Create relationships between typography, layout, interface patterns and visual assets.

07
Prototype Validate key experiences

Prototype important interface behaviour before carrying the system into wider implementation.

08
Creative Create original visual assets

Add custom graphics, imagery, icons and illustrations within the established visual language.

09
Motion Introduce interface animation

Use motion where it strengthens hierarchy, pacing and the digital experience.

10
Scale Expand across the website

Carry the design language through the ten-page site and the wider marketing requirements.

11
Build Implement in Webflow

Move approved interface logic into a functioning website while design work continues.

12
Parallel Run workstreams together

Design, client-supplied content and development progress in parallel to protect momentum.

13
Review Check system consistency

Review hierarchy, visual language, interaction and implementation across the complete experience.

14
Deliver Launch the final experience

Complete the Webflow website and move the finished experience live.

Step 01–02 / Architecture Simplify the structure before trying to accelerate production.

If the underlying information model remained unnecessarily complex, every new page would inherit that complexity. The approach therefore started by simplifying information architecture before the interface system expanded.

01
Reduce Structural Friction
02
Clarify Information Relationships
03
Organize Navigation Logic
04
Prepare System for Scale
Step 03 / Customer journey Screens were designed around progression, not just presentation.

The website and landing experiences needed to guide people through information coherently even when page content and campaign context changed.

01
Entry Arrive With Intent
02
Orient Understand Context
03
Evaluate Review Relevant Information
04
Continue Reach the Next Step Clearly
Step 04 / Role-based experiences Different contexts were allowed to change the emphasis without changing the entire design language.

Role-based experience requirements were treated as variations inside the wider system rather than as an excuse to create unrelated interfaces.

System principle Flexible enough to adapt. Consistent enough to remain Insent.

The objective was controlled variation: different information priorities supported by the same underlying hierarchy and visual logic.

Step 05 / Visual direction Establish the brand character before page volume begins to multiply.

A clear visual direction reduced later ambiguity and helped new pages inherit a common premium and professional language.

Visual objective Premium SaaS presentation without unnecessary interface complexity.

Strong hierarchy, intentional spacing, custom graphics, original imagery and controlled interaction created the premium impression rather than decorative excess.

01
Perception Premium
02
Tone Professional
03
Interface Clear
04
System Consistent
01
Hierarchy Typography
02
Rhythm Spacing
03
Composition Layout Logic
04
Interface Reusable Patterns
05
Identity Visual Language
Step 06–07 / Prototype Validate key behaviours before the system expands.

Prototype design helped connect interface decisions with actual user progression, making it easier to review the experience before full Webflow implementation.

Prototype role Test how the page behaves, not only how the frame looks.

For a system expected to support multiple marketing experiences, interaction and hierarchy had to work beyond a static design presentation.

Step 08 / Original visual assets Reusable structure still needed original brand character.

Custom visual work kept the system from feeling like generic SaaS page assembly.

Creative layer Make the system repeatable without making the visual identity repetitive.

Custom graphics, website imagery, icons and illustrations created enough distinctive material for different pages to feel related without looking identical.

01
Creative Custom Graphics
02
Media Website Imagery
03
Interface Custom Icons
04
Storytelling Illustrations
Step 09 / Interface animation Motion was used to support the experience rather than become another production burden.

Animation was part of the visual system, but it needed enough restraint to remain practical as the website and landing-page experience expanded.

01
Attention Guide Hierarchy

Movement helps direct attention toward important content.

02
Rhythm Support Pacing

Interaction creates progression rather than unnecessary visual activity.

03
Restraint Keep It Scalable

Motion remains useful only when it can coexist with rapid page production.

Step 10 / Scale Once the system was defined, ten pages no longer meant ten unrelated decisions.

The visual and structural logic could extend across the website while still adapting to different content requirements.

01
PageEstablish
02
PageExtend
03
PageAdapt
04
PageRepeat
05
PageAlign
06
PageContinue
07
PageRefine
08
PageConnect
09
PageReview
10
PageDeliver
Step 11–12 / Parallel production Speed came from coordination, not from skipping disciplines.

The project brief records that design, development and content progressed in parallel to meet the delivery timeline.

01
Design UX + UI

Architecture, journeys, interface hierarchy and visual direction continued to mature as the website expanded.

02
Content + Creative Information + Assets

Client-supplied content and original visual assets were integrated into the wider experience as work progressed.

03
Development Webflow

The approved system moved into implementation while the remaining pages and creative requirements continued to develop.

Step 11 / Webflow implementation The design system had to survive outside Figma.

Webflow implementation translated the interface language, hierarchy and visual assets into the working marketing website rather than leaving the system as a design-only artifact.

Build principle Design once. Reuse the logic. Adapt the composition.

That balance allowed new requirements to move faster without forcing every page into an identical visual template.

Content responsibility Most final website content was supplied by the client.

Vyasti's role was therefore to structure and present that material inside the customer journey and visual system rather than position the engagement as full website copywriting from scratch.

Content approach Let the interface clarify the information.

Strong hierarchy, layout relationships and customer-journey thinking helped supplied content operate coherently across different website and campaign contexts.

Step 13–14 / Review & launch Final QA returned the project to the system-level objective.

The complete website needed to feel consistent despite the volume, pace and variation of the engagement.

Final review Check the complete experience, not just the latest page.

Review hierarchy, design-system consistency, original visual work, interface behaviour and Webflow implementation as parts of one digital experience.

Documented engagement 3 Months

Design and development across the ten-page website and wider campaign / landing-page requirements.

Approach outcome Speed stopped being the opposite of consistency. The system made them support each other.

Vyasti simplified Insent's information architecture, mapped primary journeys, accounted for role-based experiences, established the premium visual direction and built a structured design language before expanding the experience. UX, UI, prototypes, custom graphics, website imagery, icons, illustrations and interface animation were then carried into Webflow while supplied content, design and development progressed in parallel. The final website was successfully launched and functioned as intended.

How we worked

The Insent engagement was structured around a simple operating idea: do not solve recurring marketing speed by repeatedly starting from zero. Vyasti first simplified the information architecture and mapped the primary journeys. Role-based experience requirements were incorporated without fragmenting the wider design language. We then established the premium visual direction, created the structured interface system, prototyped key experiences and produced custom graphics, imagery, icons and illustrations.Interface animation was integrated where useful, the system was expanded across the documented ten-page website and wider landing-page needs, and Webflow development progressed alongside the remaining design and client-supplied content work. The result was a production model where new pages could inherit proven structure while still adapting to their specific marketing requirement.

04 / Solution Highlights

The solution was not one perfect landing page. It was a system capable of producing the next one.

Insent needed a premium SaaS experience that could support corporate pages, marketing pages and recurring campaign requirements without losing visual consistency. Vyasti connected journey-led UX, a structured interface system, role-aware experience logic, original visual assets, selective animation and Webflow implementation into one scalable digital language.

Historical Insent project evidence Use Vyasti's original Insent screenshots, Figma frames and Webflow captures throughout this fold. The historical project is no longer publicly available.
Premium SaaS Experience
Add the strongest final Insent interface screen.

Prefer a screen that immediately communicates the premium, structured SaaS visual direction.

Insent premium SaaS website experience designed by Vyasti
Insent / Final Digital Experience UX · UI · Creative · Webflow
Solution principle Build enough common logic that new marketing requirements begin with a system, not an empty canvas.

The solution balanced repeatability with variation. Shared hierarchy, interface logic and visual language reduced reinvention, while page compositions could still adapt to different corporate, marketing and campaign contexts.

01
Experience Journey-Led UX

Screens were structured around how users move through information rather than treated as isolated compositions.

02
System Reusable Design Logic

Shared hierarchy and interface relationships reduced the amount that needed to be reinvented.

03
Identity Original Visual Language

Custom graphics, imagery, icons and illustrations created greater visual ownership.

04
Delivery Webflow Implementation

The complete experience moved from Figma into a functioning website rather than remaining a design system on paper.

Solution 01 / Landing-page system New campaign requirements could begin with proven structure.

The goal was not to force every landing page into the same template. It was to preserve the parts that should remain consistent so the team could spend more effort on what each requirement actually needed to communicate.

Repeatable production Reuse the logic. Change the composition where the message requires it.

Typography relationships, hierarchy, content rhythm, interface treatment and visual language created a shared starting point for different campaign and product landing-page contexts.

Landing Page / 01 Add campaign landing page.
Insent campaign landing page design
Campaign Experience
Landing Page / 02 Add second landing page.
Insent marketing landing page
Marketing Experience
Landing Page / 03 Add product-focused page.
Insent product landing page
Product Context
Landing Page / 04 Add visually different page.
Insent digital marketing page
System Variation
01
Enter Establish Context
02
Navigate Find Relevant Information
03
Evaluate Build Understanding
04
Continue Reach the Next Step
Solution 02 / Journey Design around progression instead of designing isolated screens.

Primary journeys helped determine information order, hierarchy and interaction so the interface could remain understandable even when campaign content changed.

Solution 03 / Role-aware experience Variation was handled inside the system instead of outside it.

Role-based requirements could change information emphasis while still inheriting the same visual and interaction language.

Controlled variation Different context. Shared experience logic.

The system allowed different information priorities without turning each role-based experience into an unrelated product or marketing interface.

Role-Aware Experience / 01
Add historical screen showing one experience variation.
Insent role-aware digital experience
Experience Variation 01
Role-Aware Experience / 02
Add second variation using the same system.
Second Insent role-aware experience
Experience Variation 02
01
Hierarchy Typography Logic
02
Rhythm Spacing System
03
Composition Layout Relationships
04
Interface Reusable Patterns
05
Identity Shared Visual Language
Solution 04 / Original visual language Reusable structure did not mean generic SaaS aesthetics.

Original graphics, website imagery, custom icons and illustrations gave different pages enough visual character to remain distinctive inside the wider design system.

Creative principle Make the system repeatable without making the brand repetitive.

Custom visual work helped different campaign and website contexts feel related without relying on identical layouts.

Creative / Graphics Add custom graphics.
Custom graphics created for Insent
Custom Graphics
Creative / Imagery Add website imagery.
Custom website imagery for Insent
Website Imagery
Creative / Icons Add custom icon set.
Custom icons designed for Insent
Custom Icons
Creative / Illustration Add illustration work.
Illustrations created for Insent
Illustration
01
Creative Custom Graphics
02
Media Website Imagery
03
Interface Custom Icons
04
Storytelling Illustrations
Solution 05 / Interface animation Motion supported hierarchy without making page production harder to scale.

Use actual frames from Insent's historical animation or interaction recordings here.

Motion principle Add movement where it strengthens the experience, not because every SaaS page needs animation.

Interface animation was integrated selectively so the digital experience could feel more polished while remaining practical across the wider page system.

Motion / 01 Add interaction frame.
Insent website interaction animation
Interface Interaction
Motion / 02 Add second motion frame.
Insent interface animation
Interface Animation
Solution 06 / Design → development Put the design frame beside the Webflow implementation.

This is the clearest proof that the visual hierarchy and system moved beyond Figma into the working website.

Figma
Add final Figma screen.

Prefer the same page or section shown in the Webflow capture.

Insent Figma design by Vyasti
Figma Design UX · UI · Prototype
Webflow
Add matching final implementation.

Keep the crop similar so the translation is immediately visible.

Insent Webflow implementation by Vyasti
Final Implementation Webflow
Solution 07 / Website scale Ten pages became one digital language instead of ten separate visual decisions.

Use historical project screens to show different layouts and contexts across the full documented website scope.

Page / 01 Add strongest website page.
Insent website page one
Page 01
Page / 02 Add page two.
Insent website page two
Page 02
Page / 03 Add page three.
Insent website page three
Page 03
Page / 04 Add page four.
Insent website page four
Page 04
Page / 05 Add page five.
Insent website page five
Page 05
Page / 06 Add page six.
Insent website page six
Page 06
Page / 07 Add page seven.
Insent website page seven
Page 07
Page / 08 Add page eight.
Insent website page eight
Page 08
Page / 09 Add page nine.
Insent website page nine
Page 09
Page / 10 Add page ten.
Insent website page ten
Page 10
Solution 08 / Marketing flexibility The system reduced how much needed to change when the marketing requirement changed.

New pages could inherit hierarchy, interface treatment and visual language while adapting content order and composition for the specific campaign context.

01
Preserve Visual Identity
02
Preserve Interaction Logic
03
Adapt Content Hierarchy
04
Adapt Page Composition
Solution 09 / Parallel delivery Speed came from connected workstreams rather than skipped steps.

Design, client-supplied content and development progressed in parallel throughout the engagement.

01
Design UX + UI

Architecture, journeys, hierarchy, visual direction and interface patterns continued evolving across the project.

02
Content + Creative Information + Assets

Client-supplied content and original visual work were integrated as the page system developed.

03
Development Webflow

Implementation progressed alongside design so the final experience could move through production without a long isolated handoff.

01
Design Figma

UX, UI and prototype design established the experience and interface system before implementation.

02
Development Webflow

The visual and experience system was translated into the working marketing website.

Solution outcome The website became more than a collection of pages. It became a reusable marketing system.

Insent's solution connected simplified information architecture, mapped journeys, role-aware experience logic, strong hierarchy, a structured design system, custom graphics, website imagery, icons, illustrations, interface animation and Webflow implementation. That system extended across the documented ten-page website while supporting the broader need for campaign and product landing experiences. The completed website presented the brand in a more premium and consistent way, successfully launched and functioned as intended.

Solution in context

The strongest part of the Insent solution was not a single homepage or campaign page. Vyasti created the shared logic underneath them: simplified information architecture, mapped user journeys, role-aware experience flexibility, strong visual hierarchy, repeatable interface relationships and a premium visual language supported by original graphics, imagery, custom icons, illustrations and animation. Figma established and prototyped the experience, while Webflow carried the system into implementation. Because design, client-supplied content and development progressed in parallel, the wider ten-page website and marketing-page requirements could move through the same operating framework rather than becoming disconnected projects.

05 / Impact & Results

The result was not simply a more polished website. It was a stronger system for presenting Insent online.

Insent began with a need to support multiple campaign and product landing-page requirements quickly while maintaining a premium, professional digital presence. The completed engagement created a more consistent digital identity, a complete ten-page Webflow experience and a stronger foundation for future marketing activity.

Primary project result From recurring page-production pressure to a more connected digital marketing system.

Research, information architecture, user journeys, UX, UI, prototypes, custom visual work, interface animation and Webflow development were brought together into one system that could support the documented ten-page website while giving broader marketing requirements a more consistent foundation.

01
10 Pages

Documented corporate and marketing website scope.

02
3 Months

Documented design and development engagement.

03
Launched

Final website successfully moved into production.

04
Functional

Website functioned as intended.

Before → after The transformation was from page pressure to system thinking.

No numerical campaign or business-performance data was supplied, so the project impact is documented through the verified change in digital structure, consistency and presentation.

Starting situation 01
Multiple campaign and product landing-page requirements needed to move quickly.

Rapid production created the risk of each new experience becoming another isolated page with its own hierarchy, composition and visual decisions.

Resulting state 02
A structured digital language that could carry different page requirements more consistently.

Simplified architecture, mapped journeys, role-aware experience logic, reusable interface patterns and an established visual direction created a stronger common foundation.

Verified outcomes What changed can be stated clearly without inventing a percentage.

The supplied evidence supports qualitative outcomes rather than traffic, conversion, lead, sales or revenue claims.

01
Presentation More premium digital presence

The redesigned experience presented Insent through a more considered, professional and visually controlled digital system.

02
Identity Stronger digital consistency

Website pages, campaign contexts, visual assets and interaction were brought under a more coherent experience language.

03
Foundation Better base for future marketing

The resulting digital system created a stronger foundation for future marketing and growth activity.

04
Delivery Successfully launched

The completed website moved live and functioned as intended.

Identity result Consistency became something the system carried, not something every page had to rediscover.

Shared hierarchy, layout relationships, interface patterns, original visual assets and interaction rules helped different digital experiences feel connected without requiring identical compositions.

01
Shared Hierarchy
02
Shared Interface Language
03
Shared Visual Direction
04
Shared Production Logic
Marketing result Future marketing no longer needed to begin from a completely blank digital language.

This is a structural outcome, not a claim that campaign performance increased by a measured amount.

Stronger starting point New marketing requirements could inherit an established experience language.

Typography, hierarchy, layout behaviour, interface patterns, imagery, icons, illustration and interaction created a more consistent foundation for future digital work.

The value Marketing flexibility without rebuilding the brand every time.

Different page contexts could adapt composition and information emphasis while still remaining part of the wider Insent experience.

01
Structure Simplified IA
02
Experience Mapped Journeys
03
Flexibility Role-Aware Logic
04
Interface Design System
05
Production Webflow Delivery
Website result The system became a complete ten-page website, not just a reusable concept.

The documented corporate and marketing website scope was carried through from experience design into Webflow implementation.

Complete website One visual and experience system across different page requirements.

The final website connected UX structure, role-aware experience logic, premium UI, original visual material and interaction across the complete documented page set.

Project scale 10 Pages

Corporate and marketing website delivered within the documented engagement.

Operational impact The solution reduced how much design logic needed to be reconsidered for recurring page needs.

This does not claim a measured reduction in production time. The verified system outcome is that reusable hierarchy, visual language and interface patterns existed for future page requirements to build from.

01
Reuse Proven Hierarchy
02
Reuse Interface Patterns
03
Adapt Content Priority
04
Adapt Page Composition
Creative result The digital identity gained more than reusable interface components.

Original visual work gave the wider system a more distinctive brand character.

01
Creative Custom Graphics
02
Media Website Imagery
03
Interface Custom Icons
04
Storytelling Illustrations
05
Interaction Animation
Delivery result Strategy, experience, creative production and implementation converged into one working website.

The project moved through research, information architecture, journeys, UX, UI, prototyping, custom visual production, interface animation and Webflow development while content, design and implementation progressed in parallel.

Project duration 3 Months

Documented design and development engagement.

01
Design Figma

UX, UI and prototype design established the experience and visual system.

02
Development Webflow

The final interface and visual system were translated into the working website.

Result proof The archived final interface is the strongest evidence of the transformation.

Since the historical Insent experience is no longer publicly available, use one of Vyasti's strongest final Webflow captures here.

Insent / Final Webflow Experience
Add the strongest historical final website screen.

Prefer a composition that demonstrates the premium UI, visual hierarchy and original creative language together.

Final Insent Webflow website experience by Vyasti
Insent / Final Experience UX · UI · Creative · Webflow
Result in context The final website made the system visible.

The project connected a simplified information architecture, mapped user journeys, role-aware experiences, premium visual hierarchy, custom graphics, imagery, icons, illustrations, selective interface animation and Webflow implementation across the documented ten-page site.

Evidence boundary

No traffic, conversion, lead, sales, revenue, campaign, SEO or performance-improvement metrics were supplied for this engagement. The case study therefore does not attribute numerical business growth to the project. The verified outcomes are qualitative: Insent received a more premium digital presentation, a stronger and more consistent digital identity, a stronger foundation for future marketing and growth, and a completed ten-page website that was successfully launched and functioned as intended.

Verified project outcome Multiple fast-moving digital requirements. One stronger system underneath them.

Insent's engagement resulted in a complete ten-page Webflow website supported by simplified information architecture, mapped journeys, role-aware experience logic, a structured design system, premium UI, custom graphics, website imagery, custom icons, illustrations and interface animation. The finished experience presented the brand more consistently, created a stronger foundation for future marketing and growth, successfully launched and functioned as intended.

Impact in context

Insent is not a case study where the result should be reduced to an unsupported conversion percentage. The verified impact is visible in the system itself: recurring marketing requirements gained a clearer structural foundation, the digital identity became more premium and consistent, ten website pages were carried through into Webflow, and original graphics, imagery, icons, illustrations and animation gave the experience greater visual ownership. Design, client-supplied content and development progressed in parallel throughout the documented three-month engagement. The finished website was successfully launched and functioned as intended, while creating a stronger digital base for future marketing and growth.

06 / Webflow Marketing System

The design system was created in Figma. Its real test was whether it could survive production.

Insent needed more than polished design frames. The experience had to support a ten-page website, changing marketing contexts, original visual assets and recurring landing-page requirements. Figma established the experience and visual system. Webflow carried that system into the working marketing website.

System principle A design system is valuable only when the build can keep using it.

The objective was not to create a perfect Figma library and then begin again in development. Structure, hierarchy, interface patterns, visual assets and interaction needed to remain connected as the project moved into Webflow.

Insent / Design-to-Marketing Pipeline
01
Structure IA
02
Experience Journeys
03
Design Figma
04
System UI Logic
05
Creative Assets
06
Interaction Motion
07
Development Webflow
08
Scale 10 Pages
09
Marketing Adapt
Layer 01 / Figma Figma established the rules before the website began multiplying.

UX, UI and prototype work created the visual and behavioural foundation that later page requirements could inherit.

Experience environment Turn architecture, user journeys and visual direction into one coherent interface language.

Figma connected structural UX decisions with typography, layout, visual hierarchy, interface behaviour and prototype design before wider implementation.

Design responsibility Define what should remain consistent before deciding what can change.

This distinction became important because corporate pages, marketing pages and campaign experiences needed different compositions while still belonging to the same digital identity.

01
Hierarchy Typography Logic
02
Rhythm Spacing Relationships
03
Composition Layout Logic
04
Interface Reusable Patterns
05
Identity Visual Language
Layer 02 / Reusable marketing logic Repeat what should stay consistent. Adapt what should respond to the campaign.

The system was intended to reduce unnecessary reinvention without turning every marketing page into the same template.

Production logic Give new requirements a proven starting point instead of another empty canvas.

The shared system protected brand consistency while allowing content hierarchy and page composition to respond to the specific marketing requirement.

01
Preserve Visual Hierarchy
02
Preserve Interface Language
03
Adapt Content Priority
04
Adapt Page Composition
Layer 03 / Role-aware experience Different user contexts could change the emphasis without changing the underlying system.

Role-based experiences were treated as variations within the same digital language. The objective was enough flexibility to support different information priorities without fragmenting the wider website experience.

Variation principle One system. Different emphasis.

Hierarchy, interface language and visual direction remained consistent while individual experiences could adapt according to context.

Layer 04 / Original visual assets Reusable interface logic still needed enough original material to feel owned.

The creative layer extended the system beyond standard SaaS components.

Brand expression The interface system created consistency. Original assets created character.

Custom graphics, website imagery, custom icons and illustrations gave the wider experience visual material that could work across different website and campaign contexts.

01
Creative Custom Graphics
02
Media Website Imagery
03
Interface Custom Icons
04
Storytelling Illustrations
Layer 05 / Interface animation Motion had to strengthen the digital experience without becoming another source of inconsistency.

Interface animation formed part of the delivered scope. Within a reusable marketing system, movement needed to work alongside hierarchy and page structure rather than overpower them.

01
Attention Guide Focus

Motion can help direct attention toward important information and interaction.

02
Rhythm Support Pacing

Interaction adds movement to the experience without requiring every page to become visually busy.

03
System Remain Repeatable

Animation needed to coexist with the wider design language as the website expanded.

Layer 06 / Design → development The interface had to survive the move from Figma into Webflow.

Use the same historical page or section on both sides where possible. This turns the implementation into visible project evidence.

Figma / Final Design
Add the selected Insent Figma screen.

Prefer a frame with enough interface detail to compare meaningfully with the final Webflow implementation.

Insent Figma design system and interface
Figma UX · UI · Prototype
Webflow / Final Build
Add the matching implemented screen.

Keep the crop similar so the design-to-development relationship is immediately visible.

Insent Webflow implementation by Vyasti
Webflow Final Implementation
Layer 07 / Webflow implementation Webflow became the production layer where the visual system had to behave like a real website.

The implementation translated the approved UX, UI, visual assets and interaction logic into the working digital experience across the documented page scope.

Development platform Webflow

Final website successfully launched and functioned as intended.

Layer 08 / Ten-page scale The system needed to survive repeated use without becoming visually monotonous.

These labels represent system progression rather than factual Insent page names.

01
System Establish
02
System Extend
03
System Adapt
04
System Repeat
05
System Align
06
System Continue
07
System Refine
08
System Connect
09
System Review
10
System Deliver
Layer 09 / Marketing adaptability The same foundation could support different marketing contexts without starting from zero.

The system gave new campaign and product landing-page needs an established design language to work from while leaving room for changes in hierarchy and composition.

01
Preserve Brand Language
02
Preserve Interaction Logic
03
Adapt Message Priority
04
Adapt Page Structure
Layer 10 / Production model Design, supplied content and development moved together.

The documented project approach used parallel workstreams rather than waiting for each discipline to finish completely before the next one began.

01
Experience UX + UI

Architecture, journeys, visual hierarchy and the interface system continued to mature as the website expanded.

02
Content + Creative Information + Assets

Client-supplied content and original graphics, imagery, icons and illustrations were integrated into the same experience language.

03
Development Webflow

Implementation progressed alongside design so the wider system could move through production within the documented engagement.

01
Experience + Design Figma

UX, UI and prototype work established the experience, visual direction and repeatable design logic.

02
Development Webflow

The interface and visual system moved into the working website through Webflow implementation.

System output Not Figma on one side and Webflow on the other. One connected marketing system between them.

Insent's digital system connected simplified information architecture, mapped journeys, role-aware experience logic, premium visual hierarchy, repeatable interface patterns, custom graphics, website imagery, icons, illustrations, interface animation and Webflow implementation. The same system extended across the documented ten-page website while providing a stronger foundation for future campaign and product landing-page needs.

System in context

The technology story behind Insent is deliberately simple: Figma and Webflow.What made the project more substantial was the system connecting those tools. Figma was used to shape the UX, interface, prototypes and repeatable visual language. Webflow became the implementation environment where those decisions had to remain coherent across a complete ten-page marketing website. Between them sat the real production system: simplified information architecture, mapped journeys, role-aware variation, typography and spacing relationships, reusable interface logic, original graphics and imagery, custom icons, illustrations, interface animation and a parallel workflow where design, client-supplied content and development progressed together.The completed experience successfully launched, functioned as intended and created a stronger, more consistent digital foundation for future marketing and growth.

08 / Client Testimonial
What impressed us most was the systems thinking behind the execution. The final experience feels intentional, scalable, and built for real users.
Achinta
Head of Design
Your Website Should Keep Up With Your Marketing

If every new campaign starts from zero, the problem is bigger than the landing page.

Fast-moving businesses often treat website pages as individual requests — another landing page, another campaign, another redesign, another temporary fix.Over time, that creates a digital presence where speed and consistency begin working against each other.Insent required a different approach: simplify the experience, establish the visual direction, create reusable interface logic, add original creative work and carry the complete system into Webflow. The goal is not to design every future page in advance. It is to build a digital system strong enough that the next page does not need to begin from nothing. Vyasti works across strategy, UX, UI, visual systems, original creative production and development to turn websites into connected operating systems for marketing rather than collections of isolated pages.

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